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Who the hell are you?
Why the email sender address can be just as important as the content of your email campaigns.

Posted on October 2, 2014 by ResultsMail

Who the Hell are You - The Best Email Campaigns come From the right Email SenderWhat do the Three Amigos have to do with creating the best email campaigns? If you’ve ever seen the film, you’ll surely remember the scene when Dusty Bottoms (Chevy Chase) pretends to be one of El Guapo’s Mexican soldiers. He tries to create stories to convince everyone that he is one of them.  After shouting “together we pruned the hedges of many small villages,” El Guapo screams “Who the hell are you?”

Is this the response your email campaigns are receiving? If your email campaigns come From an email sender address that the recipients on your email list do not recognize, than it probably is.  Nevertheless, selecting the right sender name is not as simple as it sounds.
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Posted In: Email Marketing Best Practices


Sending to Canadian Email Lists that are not 100% Opt-In?  Take Off, Eh!

Posted on June 30, 2014 by ResultsMail

How Canada’s new anti-spam law may affect you and what you can do about it.

Do you send to Canadian Email Lists that are not 100% Opt-in? Take off, eh!Canada has recently introduced a new law that is considered by many to be the most aggressive anti-spam legislation in the world.  The Canadian Anti-Spam Legislation (CASL) will go into force on July 1, 2014.  ResultsMail’s Email Marketing Service has been helping customers since 2003 with compliance to the U.S. Federal CAN-SPAM act.  Canada’s CASL law, however, is a bit different.

What makes CASL different than CAN-SPAM? Opt-In vs. Opt-Out Email Lists

The most important difference between the two is that CAN-SPAM is an Opt-Out law, while CASL is an Opt-In law.  To be compliant with CAN-SPAM only requires that you do not falsely identify yourself as the sender, that you include details as to how you may be contacted to be removed from an email list, that the subject line is not deceptive, and that you include an Opt-Out mechanism that recipients may use to be removed from your email list.  CASL, on the other hand, requires that you also obtain Express consent prior to sending Commercial Electronic Messages (CEM).
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Posted In: Uncategorized


Why you can’t send email marketing campaigns from AOL or Yahoo anymore

Posted on June 6, 2014 by ResultsMail

AOL and Yahoo recently made changes to their email policies that may affect your email marketing campaigns.

AOL and Yahoo published a DMARC policy that tells all other ISP’s to reject any email sent from AOL or Yahoo that did not originate from their own servers.  This means that if you use ResultsMail or any other Email Service Provider (ESP) to send an email marketing campaign from an AOL or Yahoo email address your email may not be delivered.

Why did they do this?

Have you ever received an email from a friend that you realized was spam?  Your friend probably later freaked out and sent an embarrassed email to everyone they know saying “Don’t open that other email.  It wasn’t me!  I’ve been hacked!”   Spammers figured out that if they could get a hold of a user’s contact list, that they could then send their spam to everyone on that list, and that if they did it from the list owner’s address, then it would be much more likely to get through to the inbox and be opened.  Pretty tricky, right?

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Posted In: Uncategorized