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Email Marketing Ideas to Kick Off Your February Email Campaigns

February Email Marketing Ideas Calendar

Finding new email marketing ideas to keep your audience engaged with every email campaign can be difficult.  Fortunately, every month brings us new holidays and events to inspire fantastic email marketing ideas.  February is a special month with some very important marketing dates to watch out for.  To help you keep track of all of these great email marketing opportunities, we have created the ResultsMail February Email Marketing Calendar.  Download it, save it, and use it to plan your email campaigns.  With ResultsMail you can create all of your email campaigns in advance and schedule them to go out when they will receive the most attention.  Check back with our blog for new email marketing ideas, calendars, and new templates for every month!


Groundhog Day
– February 2nd, 2017
Will Punxsutawney Phil see his shadowGroundhog Day Email Template and give us 6 more weeks of winter or will he tell us to expect an early spring?  A cute, furry animal and a strange tradition are a perfect excuse to come up with a fun email campaign. Even more importantly, this day has a Bill Murray movie that reminds us not to get stuck doing the same thing over and over again.  There can be no more important message for email marketers.  You can’t just send the same message to the same list and expect the same level of engagement.  This would seem obvious, yet a question we hear all the time is “Why do I have less opens each time I send the same email message to the same people?”  Use the Turn the Tables Rule of marketing and think to yourself, would I open the same message over and over again?  Ask yourself, what can I say in my email campaigns that is new and interesting?  How can I provide a new perspective or a new insight in my industry?  Look for new ways to make your email campaigns interesting and watch those open rates soar!

Superbowl Sunday Email TemplateSuperbowl Sunday – February 5th, 2017
Whether you are a Hawks fan, a Patriots fan, or not even an American Football fan, you have to be aware of the Superbowl as the most important event for advertisers in the United States.  Everyone looks forward to see what great new creative commercial will come out next, and for the millions of dollars those companies spend for their 30 seconds of your attention, it better be great.  While you may not have $4 million to spend on a Superbowl ad, you can certainly come up with a unique, fun email campaign to get people talking.  Let those ads be your inspiration for email marketing ideas that are funny, creative, and different to catch your audience’s attention.

Valentine's Day Email TemplateValentine’s Day – February 14th, 2017
Valentine’s Day is one of the biggest marketing days of the year.  Billions of dollars are spent on candy, flowers, lingerie, jewelry, fine dining, luxury hotels, romantic vacations, and every other expression of love that money can buy.  If you have a product or service that could be a Valentine’s Day gift, then take advantage of the reduced price elasticity of demand that love can bring and get your Valentine’s email campaigns out early.  If not, then make your list your Valentine.  Let your customers know you love them and you want this romance to last.

President’s Day – February 20th, 2017
Many politicians have used ResultsMail for their email campaigns, one that even became President.  We don’t take sides, we just make sure their email campaigns are as effective and successful as possible. President’s Day brings us an extra-long weekend to remember George Washington and Abraham Lincoln.  Regardless of your political opinion, President’s Day is a time to get patriotic and add the red, white, and blue to your email campaigns and let people know you have some great President’s Day deals.

Every month, every week, there is a reason to reach out to your audience with a creative, attention-getting, fun email campaign that will be opened.  Try out our new holiday and fun email templates for inspiration of your best email marketing ideas.

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Holiday Email Templates and Holiday Email Marketing Calendar!

Holiday Email TemplatesHoliday email templates are here and the best part of the year for sending out email campaigns is right now!  At ResultsMail every year we create special new holiday email templates to improve the performance of your holiday email campaigns.  We enjoy creating new email template designs, so if you ever need a custom design, just drop us an email and we will be happy to help.

The holiday season brings some very special days for email marketing.  To help you keep track of all these great holiday marketing opportunities we have created this new Holiday Email Marketing Calendar.  Click here to download it today!

Now is the time to prepare email campaigns to wish everyone a Happy Thanksgiving.  The day after Thanksgiving brings the most famous of all sales days, Black Friday.   You’ll need a terrific offer in your subject line to stand out on Black Friday.  Try going for the deepest discounts you can.  If you’re a smaller business, then the day after is Small Business Saturday.  This day was created by American Express to put a special focus on spending with local businesses.  Rest on Sunday because you’ll need it for the biggest day of online sales of the year, Cyber Monday.  Hone those subject lines and get some great offers ready for Cyber Monday!  To close out November there’s still one more day dedicated to non-profit organizations that are more interested in helping than selling.  Prepare those donation request emails for Giving Tuesday!

There may be a couple weeks of calm to start off December, but we all know those weeks are spent shopping for the biggest holidays of the year.  Green Monday, Dec. 12,  is a particularly special days as it is the most popular shopping day before Christmas.  Closing out the week we have Free Shipping Day, a time to make special offers so folks can get their items shipped in time for Christmas.  The second to last week of December will be all about those last minute Christmas shoppers.  This year is a very special year as Christmas Eve and the first night of Hanukkah fall on the same night! We have Christmas and Hanukkah email templates, so send them both out!

Ready to dive into holiday email marketing?  Log in to your ResultsMail account, click Create New, choose Campaign and Create From a Template.  Click on Holidays and you will see all the holiday email templates. We will be adding more before the Holiday season is over, so be sure to keep your eyes open for them.

If you have any ideas for your holiday email marketing you would like to share with use, please do!  We would love to hear from you and create new holiday email templates that your audience will love!




New Labor Day Email Templates and 7 Tips for Labor Day Email Blasts!

Labor Day Email Templates Hard HatCelebrate Labor Day Weekend with New Labor Day Email Templates!

Labor Day Email Template for Email Marketing SalesLabor Day Email Template Patriotic Email MarketingLabor Day Email Templates HammerNobody wants summer to end, but for online marketers it’s a great reason to re-charge your marketing efforts. Labor Day Weekend is the end of summer, the beginning of the school year, the beginning of fall, and the start of the Holiday season.  To help you out, we’ve created some special new Labor Day Email Templates.

We have some Labor Day Email Templates that are standard newsletters and others that are focused on sales.  If you are a real estate agent, take advantage of this holiday weekend get out the news about your open houses or use the opportunity to tell other agents and sellers about how hot the market is right now.  All of you mortgage brokers out there know that now is a great time to let buyers know how low rates are and the urgency of locking them in.

Online retailers will love our new Sale Labor Day Email Templates.  They are perfect for getting out the news about your special Labor Day Promotions.  Labor Day also means Back to School sales.  Families everywhere are shopping for school clothes, computers, bicycles, backpacks, and everything a student needs to make their year great.

If you want to use one of our new Labor Day Email Templates, just go log in to your ResultsMail account, click on Create New, select campaign and then Start from a Template.  The Labor Day Email templates are in the Holiday category of email templates.

Here are some Tips to remember for your Labor Day Email Marketing:

  1. Keep your subject lines short and simple. People will be receiving a lot of emails so you need to grab their attention quickly.  Here’s an example from Office Depot: “Early Labor Day Sale + Save Up to $40” Short, simple, to the point and includes an eye-catching offer.
  2. Include your offer! Make sure to place a competitive discount in your subject line.  It’s great to let people know you have a Labor Day sale, but don’t forget to put in a tangible offer.  Frontier Airlines leads with it: “Fly from $29 + Save on Labor Day Travel!”
  3. Express the urgency of your offers. Let them know this is their last chance jump on your Labor Day deals.  Notice how Best Buy reminds us that now is the time and includes their offer in this simple subject line: “IT’S HERE – save up to 35% when you shop the Labor Day Sale”  Pottery Barn reminds us the time is limited for some great offers: “5 Great Sales Not to Miss: Up to 70% Off 100s of Items! – GET READY FOR LABOR DAY”
  4. DON’T BE AFRAID TO SHOUT!! Using ALL CAPS in your subject line is a great way to stand out from the rest…especially if you’re shouting about a deal they can’t pass up.  Here’s an example subject line we saw from Overstock.com, “15% OFF COUPON! OUR BIGGEST LABOR DAY SALE EVER STARTS NOW!”
  5. Celebrate hard work. Our hard hat and hammer Labor Day Email Templates follow this motif.  Take time to remember all of the hardest workers that deserve this break to spend times with their families and relax.
  6. Show patriotism. While this is not a typical patriotic holiday, every holiday in the USA is a great time to bring out the Stars and Stripes. We have added some Labor Day Email Templates with patriotic colors just for this purpose.   With the close of the Olympics, patriotism is at a high and it’s a great time to play off of that in your emails.
  7. Send early, send on time and send late. While it’s obviously great to email a week or two in advance, it’s also important to send on Labor Day itself and several days afterwards.  Let people know your sales are coming, remind them when it’s the final day, and then come back to them with a second chance.  It’s all about the sales.

Labor Day Email Template for ConstructionWe wish you a wonderful Labor Day weekend.  As always if you need any assistance in making your next email campaign a success, ResultsMail is here to help.

Don’t have a ResultsMail account yet?  Click here to sign up for Free account just in time for your Labor Day Email campaigns!

Labor Day Email Templates Construction Line